Corporate Identity Structure in Hotels: An Exploratory Study

an exploratory study of differential item functioning (dif) in efl reading comprehension

بررسی دلایل عملکرد متفاوت سوالات آزمون درک مطلب به زبان خارجی تاریخچه ی تحقیق درباره ی منابع عملکرد مختلف سوالات (دیف) در آزمون درک مطلب پر است از مجموعه ای از متغیرهای فرضیه ای که چند مورد از مهمترین آنها عبارتند از: جنسیت، آشنایی با موضوع متن، علاقه به موضوع یا محتوای متن، حدس زدن، و عوامل بافت اجتماعی (پی 2004؛ زومبو و گلین 2005). مطالعه حاضر با استناد به فلسفه ی انکارپذیری پوپر عوامل ذکر...

Perception of green hotels among tourists in Hong Kong: An exploratory study

A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of fifteen mainland Chinese and fifteen English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently p...

Corporate Social Responsibility & Gambling Industry: an Exploratory Study

Understanding Corporate Is Sophistication: an Exploratory Investigation

Until recently, corporations rarely considered information as a critical strategic resource. But, with the advent of the personal computer, office info rmation systems, and networking (“eeverything”), managers and end-users alike have realized the enormous potential of such technologies. The effective use and management of information systems (IS) has allowed companies of all sizes and sectors ...

Corporate identity, corporate branding and corporate marketing

Abstract Outlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. However, the fog surrounding the area has a silver lining. This is because the fog has, unwittingly, led to the emergence of rich disciplinary, philosophical as well as `̀ national’’, schools of thought. In their composite, these approaches have the potential to fo...